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Reach the SoCal Market

I-15 billboards // Vegas     SoCal

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Benefits of our billboards

71% 

of travelers often look
at roadside billboards

Traffic Volume Reach

I-15 Freeway Traffic: The stretch between Las Vegas and SoCal sees 40,000–60,000 vehicles per day, with weekend spikes exceeding 70,000+ during holidays and events (e.g., CES, EDC, sports weekends).


Rough estimate: A billboard could generate 1.2–1.8 million impressions per month, depending on placement and size.

Awareness *OAAA

56% of people talk about a billboard ad they found interesting or funny.

26% visited a website after seeing a billboard.

28% made a purchase after seeing a billboard ad.

Use Cases

Hospitality, entertainment, cannabis, luxury retail, and DTC brands targeting mobile, experience-seeking audiences.

 

Great for brand-building and reinforcing other channels (social, podcast ads, influencer).

*Outdoor Advertising Association of America

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